Importance of Sustainability in Organizations - 636 Words

Introduction Never before has sustainability been more important on the corporate agenda. According to Brundtland Commission of the United Nations (1987) sustainability is defined as operating in a way that preserves the long-term quality and productive capacity of both the natural and social environments in which a company operates. For humans, sustainability is defined as the potential for long-term maintenance of well being, which has environmental, economic, and social dimensions. Sustainability therefore involves: †¢ A broad view of social, environmental and economic outcomes for an organization. †¢ A long-term perspective, concerned with the interests and rights of future generations as well as of people today. †¢ An†¦show more content†¦Presently, indications are that it will become even more critical to company strategy and operations in the coming years. The experiences of management of companies leading in the field of sustainability provide a number of insightfu l lessons for other managers embarking on a move towards sustainable practices: Make the economic case: Executives are increasingly seeing opportunity in sustainability, not just risk. Subsequently, sustainability practices are moving from the domain of corporate affairs and corporate communications into the mainstream of the company. Although the short-term financial benefits are not clear, executives do understand the long-term economic importance of sustainability, increasingly viewing such policies and practices as crucial to the company’s future existence. Embed sustainability across the enterprise: Many organizations are incorporating sustainability into the heart of corporate strategy, such that sustainability cannot be separated from the company’s core business objectives. Internal structures enable sustainable principles to be propagated, across the enterprise. 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